Julie Trell
Chief Play Officer

The future
of work is
play.

I use play to build the human skills that make your people irreplaceable in an AI world.

Let's talk

Something's getting lost.

Companies are automating everything they can. Headcounts are shrinking. AI is taking over tasks. And in the rush to be efficient, the thing that actually makes businesses work - human connection, trust, creative problem solving - is quietly disappearing.

This is fixable. That's where play comes in.
What I do

How I can help

Play on retainer

Your culture is quietly breaking.

Not a workshop. Not a consultant who shows up once. I embed in your organisation, get to know your people, and hold the accountability for the human stuff no one else has time for.

Fractional Chief Play Officer →
Workshops

Training doesn't actually change behaviour.

Not just for teams that are struggling. For teams that are good and want to be better. Hands-on sessions that give people skills they're still using a month later.

Workshops and Facilitation →
Peer Coaching

A room where everyone has your back.

Groups of 6-8 people who meet monthly to think out loud, support each other, and figure out what's next together.

Peer Coaching →
Speaking

Get them off their seats.

Nobody sits still in my sessions. People are on their feet, working together, and usually surprised by what they're capable of.

Keynotes and Speaking →
Things I think about

Thinking Out Loud.

Writing, playing, doodling, and half-baking. On AI, play, work, and what it means to stay human.

Explore everything →
What people say

The sceptics become the converts.

Serious about play.

I'm a fractional Chief Play Officer, workshop designer, speaker, and peer coach. Based in Sydney. Yes, "Chief Play Officer" is a real title. No, I didn't invent it because "Founder" sounded too serious. (I mean, I kind of did.)

My career has never fit neatly on a LinkedIn headline, and that's on purpose. I started as a classroom teacher in inner-city Atlanta, then became the technology specialist for an entire middle school: managing every computer in the building, fixing them, breaking them, fixing them again (certified tech nerd), and teaching teachers how to bring technology into their classrooms.

From there I spent twenty-five years at the intersection of people, learning, philanthropy, and technology. I was Salesforce Foundation's VP of All Things Fun, Meaningful, and Rewarding, helping shape the early 1/1/1 model (the little idea that grew up to become Pledge 1%) and building a youth entrepreneurship program. I ran Workday Foundation as its first Executive Director and led a startup program inside Telstra for their corporate startup accelerator muru-D. I helped launch Coralus (formerly SheEO) in the US and Australia, getting capital to women and non-binary founders who kept getting told no. These days I'm also a peer coach with Forumspace, working with YPO Key Associates.

Across all of it, I do the same thing: listen hard, connect dots other people are too busy to notice, and get people collaborating instead of talking past each other.

Here's what thirty years taught me: the human stuff is always the hard stuff. Communication breaks down. Trust erodes. Conflict gets avoided instead of worked through. You can have the smartest strategy in the room, and it still won't survive a team that can't work together.

Play is my methodology.
Applied Improvisation is my toolkit.
I'm dead serious about both, even when I'm holding a wand.

If your team is stuck on the human stuff: congratulations, you found your person.

25+
Years at the intersection of people, learning, and technology
AI + AI
Applied Improv meets Artificial Intelligence
PLORK
Where the focus of work meets the energy of play. That sweet spot is where teams do their best work - and feel it.
Julie Trell, Chief Play Officer
Organisations that take their people seriously
Salesforce Workday Telstra ANZ CSIRO Disruptors Co ErythroSight

Say hello.

Not ready to book a call yet? No worries. Drop me a message and let's start the conversation.

So, you wanna play?

Keen to explore what this could look like for your organisation? Let's have a conversation.

Book a 30-minute call
Or send me an email